Understanding Business Research Terms and Concepts: Part 3

Determine which level of measurement- nominal, ordinal, interval, or ratio-is used in the following examples.

The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal correct

How many years did it take you to earn your college degree? Ratio correct

On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal correct

Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Interval incorrect

Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval correct

LeBron James wears...