Understanding Business Research Terms and Concepts: Part 1

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement? Independent variable

In an experiment, this variable is expected to be affected by the manipulation. Dependent variable

Criterion variable is synonymous with this term. Dependent variable

Several of these variables are somewhat correlated and are therefore are not independent among themselves. Independent variable

A predictor variable is synonymous with this term. Independent variable

Fill in the blanks with the term independent variable, dependent variable, or moderating...