RES 351 Week 3

Individual Understanding Business Research Terms and Concepts: Part 1

Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1

Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1.

Learning Team Preparing to Conduct Business Research: Part 1

Select an issue, opportunity, or problem facing your organization.

Write a 700- to 1,050-word paper that addresses the following questions:

What are the research questions?

What are the hypotheses?

What variables are to be considered?

What ethical considerations must you take into account?

Discuss the significance, scope, magnitude and feasibility of finding a solution to the issue, opportunity, or problem.

Define the purpose of the research.

Format your paper consistent with APA guidelines.

Learning Team Reflection

Collaborate with your learning team to discuss the previous weeks objectives.

Discuss how you can apply them to a business setting or situation.

Week 3 Summary

Discussion Questions

Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment

You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation

Why do some senior executives feel more comfortable relying with quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executives skepticism? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why

Amazons Kindle electronic book, magazine, and newspaper reader, has been more successful than its competitors. The fact that the Kindle reader was first introduced on the Oprah Show and was strongly endorsed by the host, Oprah Winfrey, may have contributed to its success. However, the original Kindle reader has some physical problems, such as button replacement and page-turn speed. Correcting these problems resulted in a redesigned Kindle reader, which was released in 2009 and received many positive reviews. What observation research might have been used in the redesign of the original Kindle reader? What are some advantages and disadvantages of this approach? Which would you recommend for the new Fire tablet being offered by Amazon? Are there any ethical concerns and how might they be addressed, if any?

What essential characteristics distinguish a true experiment from other research designs? What ethical problems do you see in conducting experiments with humans?