RES 351 Preparing to Conduct Business Research Part 3

Which design (qualitative or quantitative) will become the primary research design?

How can you most effectively use the power of both designs?

What are the drawbacks of just using one design to research the problem?

Discussthe insights each type of design will generate and the importance of having those insights to solve the business problem.

Preparing to Conduct Business Research: Part 3

Which design (Quantitative or Qualitative) will become the primary research design?

Both quantitative and qualitative have definite advantages in the research process to finding a cure for the Ebola virus. Although we have a long way to go before establishing a safe and progressive approach, the primary research design that would be most efficient...