RES 351 Preparing to Conduct Business Research Part 4

RES 351

The company General Motors Company (GM) is one of the world's top automakers, who have companies around the world with business done in 157 countries. They were a company that provided quality vehicle security, best quality in information services, and was always listed as on the best choices a customer could make no matter what the age or social class.

In the past few years they have dropped in customer loyalty, and have lost in the market shares to foreign competitors, they had to file for Chapter 11 in 2009 because of the poor business management. They had to make some changes, changes in CEO, business strategies, marketing, and customer survey revitalization. With these changes they were able to make a slow growth...