RES 342 Hypothesis Identification Article Analysis

Research and Evaluation II

Christopher Whitehead

Hypothesis Identification Article Analysis

It is extremely essential to be able to identify and understand the hypothesis of a research study. This analysis will identify and summarize the hypothesis in the article Research on Advertising in a Recession. It will also state if the hypothesis was accepted or rejected and what the implications of the hypothesis is.

The article Research on Advertising in a Recession reviews the information on how effective advertising is in a recession and when cutbacks are necessary should advertising be the first thing to be cut. The single most persuasive basis for cutting back advertising for the period of a recession is that sales throughout a...