RES 320 Week 2 Individual Assignments from Readings

Write a 150-word response to each of the following questions:

Chapter 7: Discussion Questions 1, 2, and 5

How does qualitative research differ from quantitative research?

How do data from qualitative research differ from data in quantitative research?

Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes

and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

Define the distinctions between primary, secondary, and tertiary sources in a secondary search.

What problems of secondary data quality must researchers face? How can they deal with them?