Recommended Strategy and long term objectives for UPS

The UPS brand is one of the most seen and recognised on the globe. During the course of a year, UPS touches the doorstep of 98 percent of the homes in America and reaches customers in more than 200 countries. Eighty percent of the world's population can be reached by UPS in 48 hours. The UPS growth strategy incorporated both growths in its core small package delivery business and entry into new markets. Both efforts leveraged existing UPS competencies and external acquisitions and alliances. In the core business, UPS expanded its existing product and customer service offerings. Extensions to the core included offering existing services to a new geography or the introduction of new services such as Guaranteed Ground. External...