Ques (4)

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  1. There has been a lot of negative news floating around in the media about your company. When you contact the PR team, it blames the marketing department, mentioning that the latter does not pass on information in time. The marketing department says it lacks the time and resources to be more proactive. In addition, employees are using every possible avenue to write blogs, bringing disrepute to the company. What are the corrective measures that you will take? From the information we have it is clear that we do not have a PR crisis plan in place. This is where we need to start. Following is the order of actions that I will take:
  2. Response team: It is very crucial that at the time of a PR crisis, we communication is cantered, inline with business objectives and that all...

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Published On:
02/25/2021
Last Updated:
02/25/2021
Print Length:
2 page(s)
Word Count:
642
File Name:
ques-4-42.docx
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18.36 KB (0.02 MB)
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