Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product.
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Description
New Product Development
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
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The overall strategy
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Characteristics of the target market
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Why that target market is attractive
- The positioning strategy
Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)
Introduction
Procrastination affects almost every American at some point in time. Many of whom try to get motivated by consuming drugs...
