Public health The strategic planning process Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale. Must be at least 260 words with two references.

The strategic planning process Strategic management process is a matching process involving the organizations resources and the available opportunities. The objective of the strategic planning process is to peer through an opportunity that will not be there and identify opportunities which the organization is equipped to take advantage of....