Motivations in Advertising

Michelle Duncan

Zalonya Allen

University of Phoenix

PSY/211Essentials of Psychology

December 1, 2014

The song In the Arms Of An Angel begin playing and you immediately know the commercial is with Sarah McLachlan for the SPCA. Everyone knows the commercial, the song is playing while images of dogs and cats who have been mistreated appear on the screen. The commercial is asking for you to sign up and pay a monthly fee in order to help the animals. The tone of the commercial is somber and makes you want to sign up to help the animals.

The commercial is designed to motivate you to do something to help the animals. It tugs at your heart so much that it inspires you to want to do something to help them. The commercial would not have been as effective if...