Case Study Analysis

Psy 322

Japan to Apple's iPhone

The Apple iPhone did not make as big of a splash in Japan as Apple's had hoped it would. The projection to sell a million iPhones in Japan unraveled and sales were very low. People of Japan were already aware of cell phones with a 3G network, which the faster network had been around for several years, much longer than the United States. A few problems that Japan had with the Apple iPhone were the touch screens, the iPhone were not as advanced as what they could already get in Japan, and the iPhone could not purchase train passes as the other phones did. "Emoji", clip art that is used to create a more interesting and creative e-mail was also an application that Apple could not offer.

Citizens of Japan have high complex standards and...