PSY 320 Week 4 Discussion Question 1 of 5
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PSY 320 Week 4 Discussion Question 1 of 5
In your own words, define the term "persuasion", then describe the main paths / routes persuasion can take:
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The central route.
- The peripheral route.
After reading about the power of advertising within the concept of the peripheral route, describe a television ad that you think is particularly memorable and effective. You may be able to track down a video of the commercial at the product's homepage or at YouTube. Please feel free to share the weblink (copy and paste the URL into your answer).
If you remember the persuasive images, do you recall the product being sold? A classic example could be, that the Geico Gecko or the Aflac Duck are memorable, but do you recall Geico and Aflac are insurance companies?
Featured on pages 226 through 230.
