Testing a Theory

PSY 201

Many years ago, when I was running a business from home, one of the things I new would guarantee my company a higher profit was if I could figure out what marketing strategy worked best for reaching my target market. I had two different strategies that I was using at the time for marketing and I knew limiting it to one would help me save money on marketing cost but I did not know which marketing technique I was using was bringing in more customers or generating more income.

My theory was that one of the marketing strategies would be more cost effective than the other. I begin my research by doing a survey of my customers to determine which advertising method I was getting the most response from and occurring the most sales from. By doing short surveys I...