Product-Marketing Analysis Minnesota Lions Eye Bank

Market-Product Analysis: Minnesota Lions Eye Bank

Abstract

The Minnesota Lions Eye Bank (MLEB) is a non-profit organization responsible for the recovery, processing and distribution of ocular tissue used for transplant and/or research purposes in the state of Minnesota, western Wisconsin and eastern North Dakota. The primary products the produces are corneas, sclera and whole globes. In North America and Asia there is a large demand for ocular tissue for transplant as well as research and training purposes. In order to maximize financial resources the MLEB must utilize a Market-Product grid to identify markets and the products in most demand in the implementation of direct marketing techniques to targeted consumer populations. The...