INTRODUCTION Promotion activity in business marketing often gets a bad rap. Somebusinesses still use deceptive promotional tactics to bring customers into the stores. Unethical promotions hurt not only the businesses that employ them, but the image of business and marketing in general. Promoting in an ethical way, on the other hand, helps a business to build trust as a brand and with individual customers.

ADVANTAGES OF PROMOTING For any enterprise, buyer is essential, and businessman try to speak all their goals utilizing technique of communication. So, first of all I will point out some of the advantages of promotion: Market Share If you increase advertising and promotion expenditures, youll stand a good chance of capturing market share. You let the buying customer know that you...