Erin Potts Professor Shelley PHI 300 November 3, 2012 Exercise 10-4 To be honest it seems that after reading the chapter and lectures I found out a little about myself that I didnt know yet. I would have to say that even though I like to read, the T.V is a constant in my home and therefore I do happen to see a ton of ads that in my opinion tend to be very stupid. However the ones that do stick out to me seem to have an emotional appeal to it, and I never really thought about it like that until now. Thinking about this question was in some ways hard and in others very easy, because the only commercials that I paid any attention to seem to appeal to me emotionally. And thus I had a ton of ideas running through my head as to why they appealed to me in such a way? First let me start...