Summary Paper

Stephanie Lee

OMM615: Strategies: Marketing/Advertising/Public Relations

April 5, 2014

Instructor: Rachana Misrarj

 Today in the business world, marketing a business or product can be very challenging. There is just so much competition for business and for customers and the revenue they bring. So it very important to construct a marketing strategy, that is effective for your company and also efficient. It will need to grab customers attention, and quickly. In this summary, I will detail an integrated marketing strategy for Pawsitively Devine Mobile Pet Grooming and Transportation Company, will be analyzed and created. This company specializes in the Mobile Pet Grooming business, in the small town of Lubbock Texas.

Overview:

Pawsitively Devine is an...