New Product Launch Marketing plan

Market trends and growth of vitamins in USA

Whether it is an aged individual or a baby, or a grown up, all of them consumer vitamins. The growth of the vitamin and dietary supplements has increased tremendously and offers good prospects. There has been increasing concern on focusing on healthy living along with high cost of medical care has led to rise in the sale of vitamins. The market is growing rapidly and there are prospects of many new companies entering it. The share of adults consuming vitamins has increases by more than 10% in 2012 (Carl, 2013). This includes increase in all types of vitamins. Some of the major retailers are allocating more shelf space to these health supplements showing that the demand is increasing in a consistent manner. ...