Executive Summary

In today's world, Entertainment has become the most important aspect of an individual's life. Consumers have engaged quite rapidly over the last few years. Lot of transformations has happened including consumers moving from physical and digital media to online delivery. Because of this, new technologies have emerges to cater to the needs of this section of society. Thus, Reed Hastings and Marc Randolph co-founded Netflix in 1997 to offer online movie rentals (Netflix) and is headquartered in Los Gatos, California. Netflix introduced the concept of media streaming service which in turn prompted the development of various new methods of managing the same resources. The popularity of Internet created an opportunity for Netflix to to provide a different approach to Brick and...