To succeed in todays competitive marketplace, companies must embrace different strategies. Whether they are retailer, wholesaler or service business. According to Michael Treacy and Fred Wiersema, lecturers on business strategy any business has three key elements the business itself, its product/s and its consumers/customers. Some companies strongly look at building customer value through value excellence, some focus on operational excellence or customer excellence. Here are few examples of companies with different market disciplines. Companies that focus on operational excellence dont innovate products or , they do operate a hassle-free service with low prices. McDonalds is an example of a company where operational excellence is its strategic...