NASCAR Case Analysis Can't Keep a Good Company Down

Problem Statement:

NASCAR's successful branding strategy has made it become one the top sports in America. NASCAR faces the challenge of losing TV viewers along with live viewers and must find a way to increase their audience size and in return increase sponsorship.

Situation Analysis:

NASCAR's main revenue source is from its sponsors. Lower viewership, means less sponsorship and because NASCAR depends so heavily on its sponsors as a source of revenue, NASCAR is feeling the effects of these endorsement cuts. The recession of 2008 had a huge impact on the American economy, and because so many companies suffered with losses in sales, they didn't have the money for sponsorships. Also because of the recession the support from fans...