Mountain Dew's advertising campaign-Mountain Dew wants some street cred

Is Mountain Dew's advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

Mountain Dew's problems with cultural sensitivity this week culminated with thepullingof its "Felicia the Goat"spottoday, after suffering similar marketing damage when the family of Emmett Till during the last several daysdenouncedthe brand's...