1. cognition All the mental activities associated with thinking, knowing, remembering, and communication.

2. concept A mental grouping of similar objects, events, ideas, or people

3. insight A sudden realization of the solution to a problem; contrasts with strategy based solution

4. overconfidence The tendency to be more confident than correct

5. belief perseverance Clinging to beliefs even after evidence has proven them wrong

6. framing The way an issue is posed; can significantly affect decisions and judgements

7. nudge Framing choices in a way encourages people to make decisions that support their well being

8. creativity The ability to produce new and valuable ideas

9. language Our spoken, written, or signed words and the ways we combine them to communicate memory

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