MKTG320 Week 8 Final Exam 362133

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  • MKTG320 Week 8 Final Exam 362133
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  1. (TCO 1) Explain the of three types of marketing information. (Points : 22) Answer The three types of marketing information is listed and explained below
  2. Recurring day to day information This is the information that is needed for performing the operational duties and for tactical decision making. Examples include the trends in car sales for the past three months, or the lifestyles of the drivers, inventory in the warehouses etc. based on which the company can make its operational marketing strategies
  3. Marketing intelligence This is the information that is relevant for creating the future plan and strategy for the business and is developed from a variety of sources over a period of time. Examples include new trends in the industry, competitive analysis of major...

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