Mktg 572

Abstract

The paper contains information regarding Lowe's home improvement. The 4 Ps of marketing that Lowe's uses at this time are also included in this paper; Lowe's is considered an oligopoly as the second home improvement store in the nation, explanation on how it has dealt with Home Depot and other stores is part of this paper.

Lowe's Home Improvement

Introduction

Lowe's is a great company in the fortune 500 which serves home improvement and, has been around for 60 years; it was founded in 1946 and it is considered today the largest home improvement retailer globally. Lowe's has 1,745 stores within the USA, Mexico and Canada; it ranks number 54 in the Fortune 500 list, it also is a contributor to the consumer by contributing over 32 million dollar to different schools....