Top of Form Week 2: Consumer Buying Behavior - Discussion

Target Market Selection (graded) What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? Why is extensive research necessary for an accurate definition of a target market?

Responses

Response Author Date/Time

Target Market Selection Professor Forbes 9/9/2012 6:25:33 AM

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The definition of the target market is easily one of the most important decisions a marketer makes- and you'll make in the development of your plan. Let's have at it!

RE: Target Market Selection Timothy Rinard 9/16/2012 9:56:18 PM

When Identifying a target market, I...