Grading Summary

These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: 3/16/2012 Time Spent: 07 secs Points Received: 40 / 40 (100%)

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Short 8 N/A

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1. Question : (TCOs C, H) Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumers perception? Explain.

Student Answer:The customer perceived value is essentially the customer's ideal of the value of the product that he or she is purchasing, or considering purchasing, from the company. The customer bases their perceived value on the main factor...