Top of Form Week 2: Segmentation, Targeting, Positioning and Brand Building - Discussion

Market Segmentation (graded) What is market segmentation and why is it important? What characteristics do we use to describe segments, and what criteria do we use to assess the attractiveness of a segment?

Responses

Response Author Date/Time

Segmenting People & Products Dr. Sowma 8/27/2012 3:06:58 PM

Class, lets carry the idea of branding one step further. Clearly, when a celebrity becomes a brand, he or she has a certain following. How does a celebritys particular followers serve as an example of market segmentation?

What about products? How can we segment them? Lets use cars for example. What segments exist in the automobile market?

RE: Segmenting People & Products...