MKTG 410 Week 2 DQ1 Account Relationships 711204

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Top of Form Week 2: Sales From A Strategic Perspective - Discussion

Account Relationships (graded) Review Earning Buyer Trust and read about the five trust earning components identified in research on trust. Rank the relative importance of these five components based on your experience.

a) Explain your rationale for your selection and ranking. b) How do you think that you measure up on earning buyer trust? What are your strengths and weaknesses?

Responses

Response Author Date/Time

Buyer Trust Professor Dervis 7/15/2012 10:50:56 AM

What would make a sales rep "unlikeable" - but still someone you would want to do business with?

Thanks!

Jocelyn

RE: Buyer Trust Jorge Guerrero 7/20/2012 2:51:11 PM

Someone that gets the job done and is honest will be...

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