MKTG 410 Week 1 DQ1 Effective IMC Week orld 695126

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Top of Form Week 1: Introducing Advertising, PR and an Integrated Approach to Marketing Communication (IMC) - Discussion

Effective IMC World (graded) IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company's promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand-review Figure 1-2 in the textbook to see of all the elements in the promotional companies would you suggest have implemented an effective IMC strategy?What companieshave not?(There are no rights and wrongs here; this is based on your judgment.)

Responses

Response Author Date/Time

RE: Welcome to MKTG 410, PLEASE READ Dr. Sowma 8/27/2012 2:03:42 PM

Modified:8/30/2012 6:01 PM

Hi Class, ...

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