Top of Form Week 4: Question Types and Measures - Discussion

Marketing Research on the Internet (graded) Find an article discussing the results from an Internet survey, and provide the URL for the article. Are the results meaningful? Why or why not?

Responses

Response Author Date/Time

Wal-Mart Online Survey Noel Ulep 5/21/2012 5:55:33 PM

While the results are meaningful to Wal-Mart ( in most aspects ), this particular article seems to be questioning what is really being done with the surveys if any of them are being taken seriously by the cooperation. And another thing the writer brings up is that if Wal-Mart really appreciates their customers opinion they would offer more than 5...