Clover Valley Dairy Case study - Letter to Charles Krieger

Dear Charles, Many thanks for your letter in regards to market testing of the new cups and carriers. Your valuable suggestions are much appreciated and are really very helpful in what we are trying to do here. I want to share my thoughts about the market testing we want to conduct and also discuss with you the ideas you have proposed, with the objective of finalizing them and ensuring we have the right approach for this initiative. I have outlined below my thinking on key aspects for your consideration, with the objective of ensuring the right strategy for this key initiative at Clover Valley. Before getting into the actual market test, I wanted to define and clarify on what is the actual purpose of this research. We have spent...