Week 2 Case study: Im a PC Consumer Behavior DeVry University

Week 2 Case Study: Im a PC Case Study Discussion Questions

1. Can we consider avid computer users as a subculture? If so, how can marketers incorporate this bond in their messaging strategies? - A subculture can be defined as a group whose members share beliefs and common experience that set them apart from others (Solomon, M, R., 2011). Due to various factors that make them members of a subculture, people belonging to subcultures can be differentiated from people who do not belong to that sub culture. In my opinion, avid computer users are also a sub culture as they are a group that spend a large amount of time on computers, are passionate about the machines and technology that they use, are very specific...