1)For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A.

One of the universal functions of innovation.

B.

An example of the micro-macro dilemma.

C.

A production activity.

D.

A part of marketing.

2)Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A.

Production.

B.

Marketing.

C.

A command economy.

D.

Making goods or performing services.

3)Which of the following statements best describes the modern view of marketing?

A.

The job of marketing is to get rid of whatever the company is producing.

B.

Marketing is concerned with generating a...