Role of Technology in Marketing

Technological developments have altered the whole world in today's modern times. It has also affected the marketing techniques in numerous ways (Haegele, 2001). One can get required info about any company or its products round the clock and in just a few clicks from official or unofficial websites. It has knit global buyers and global seller together.

Communication techniques have also changed with the changes in technology. It has also brought a lot of ease in the process. Customers can now share the information they gather, with their friends and other people. Another advantage that now companies can design custom-made products in the light of direct mails of customers (Roberts, Bly & Feit, 2000).

Types of New Technologies

Advancements in technological...