In this fourth week, we discussed distribution channels, push and pull product strategies, and marketing noise. This was an exciting week, full of learning.

Toys R Us is a big example of distribution channel; they distribute different types of toys and baby products to their own stores, they are displayed there and then sold to customers. Logistics and distribution channels work together and complement each other. Toys R Us has an online store where customers can order the toy and then it is delivered to their doorstep, or a near store. Distribution channels can vary but they will always rely on logistics to deliver to physical location. This also ensures safe delivery of goods. Geographical location is one of the most important factors that would decide my selection of distribution...