Abstract

Pet Palace is going to introduce a new product in the market. It will be called Allergy Be-Gone. It will dramatically reduce the chances of having allergies from pets. This product will allow people to have pets that have given up hope because of the allergy problem. Now they can have the pet of their choice without any health concern and enjoy their life. This is a unique product and has shown great results in the testing phases. Regardless of that, a comprehensive marketing campaign will ensure its success in the market.

Marketing Plan: Phase III

Allergy Be-Gone Attributes

Marketing plan of Allergy Be-Gone is under way and during it, we need to consider some more points. Attributes of the product should be noted so that we can decide which of them are to be highlighted in the...