What is a distribution channel?

A distribution channel is way to deliver, display and sell the products. "The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents" (Kotler & Keller, 2009, p. 14) Toys R Us is a big example of distribution channel; they distribute different types of toys and baby products to their own stores, they are displayed there and then sold to customers.

What is the relationship between channels of distribution and logistics?

Logistics and distribution channels work together and complement each other. Toys R Us has an online store where customers can order the toy and then it is delivered to their doorstep, or a near store. Distribution...