MKT421 Wk 3 Summary

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Studying the product life cycle turned out to be more interesting than I thought. Now I know what happens to a product as it passes through different stages of product lifecycle. The product I studied was the iPod. IPod is currently passing through the maturity phase. It is no longer a new concept and market is full of similar products.

Sales of iPod will definitely decline as it passes through the lifecycle. Apple will not only decrease the price of the product but will cut the marketing expense as well. Some new features may be added to attract some new customers. Apple has launched few other products for the people who are already switching. These products are iPod classis, iPod touch and iPod Nano.

Advertising and reliable products are strong points of Apple and it is expected that...

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