Marketing Research: Kudler Fine Foods

Kathy Kudler's passion about gourmet cooking forced her to start Kudler Fine Foods in 1998. Kudler Fine Foods is on the growing path since then and now has presence in La Jolla, Del Mar, and Encinitas. These outlets offer a wide variety ranging from seafood to bakery products and from meat to alcoholic drinks. Offered items are both domestic and imported. Currently, Kudler is trying to increase the sales by expanding offered services and increasing operational efficiency. Mission of Kudler Fine Foods is to "provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment" (Kudler Fine Foods, 2008, 2). Marketing strategies will be used to promote the newly offered services. In this paper, we...