Abstract

Pet Palace is going to introduce a new product in the market, called Allergy Be-Gone. It will dramatically reduce the chances of having allergies from pets. This product will allow people to have pets that have given up hope because of the allergy problem. Now they can have the pet of their choice without any health concern. This is a unique product and has shown great results in the testing phases. Regardless of that, a comprehensive marketing campaign will ensure its success in the market.

Marketing Plan: Phase II

This paper will focus on the marketing plan of Allergy Be-Gone. Different angles of marketing will come under discussion so that we can decide the best way to market our product. This product is not only for current pet owners or the people who have allergies but for...