MKT421 Wk 3 DQ 1
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Description
Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
The product of my choice is the Nintendo Wii gaming system. This gaming shocked the whole world by introducing the concept of active participation in games. I think Nintendo Wii is going through the growth stage. The company has been successful in keeping the interest of potential customers as well as retaining the old ones by continuously introducing new enhancements. These enhancements offer new functionality and heighten...