Marketing Mix

Marketing mix consists of Product, Place, Promotion and Price, commonly known as 4P's. Every company should understand how to use these 4P's to create a product and then attract customers into buying it repeatedly so that they turn into loyal customers. Basic strategy should be to provide customers with what they want in a pleasant way and at competitive prices. Excellent customer service is also necessary to compliment other functions. If a customer is made to feel that he is special and company treats him like family, then he will definitely become a loyal customer.

A good and balanced marketing mix will create a first-class environment that will enhance the effectiveness of each function individually as well as collectively. It will also have a constructive affect on...