What are the different types of buyers and consumers?

Buyers and consumers are of many types. They can be individuals, children, teenagers, or middle-aged. Similarly, they can be males, females and even complete families. Companies can also be buyers or consumers.

How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.

Marketing is a planned and targeted effort so type of buyer will decide what type of strategy will be used. If we want to market female products, out target market will be females and the marketing strategy will revolve around targeting them. Men can be left out of it as they will not be interested in female stuff.

How can an...