Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization's marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

How does your selected organization use the different components of the marketing mix?

My selected organization, GEICO insurance, has a very successful marketing mix.

Price: GEICO insurance has competitive rates that enable it to retain its customers.

Product: Some of the companies in the market offer a very limited portfolio of insurance plans. GEICO insurance, on the other hand, offers 15 different types of plans to...