What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.

What is the definition of marketing?

"Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is meeting needs profitably" (Kotler & Keller,2009,p.5). Perrault, Cannon and McCarthy (2009) see marketing as all the steps in identifying the customer's needs and fulfilling them through products, services, and the similar.

What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?

Major benefit of incorporating...