Defining Marketing

How is marketing defined? What is its importance in a company's success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Personal Definition of Marketing

The author believes that marketing consists of all the steps taken by a company to create interest of public in a product and attracting them into purchasing. Advertisements and sales promotion techniques are a part of this process. Briefly, every activity undertaken in order to ensure sales can be counted under marketing.

Definition of Marketing by

According to ,...