1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

A. A command economy.

B. Production.

C. Marketing.

D. Making goods or performing services.

2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

A. A part of marketing.

B. One of the universal functions of innovation.

C. A production activity.

D. An example of the micro-macro dilemma.

3) According to the text, marketing means:

A. Advertising.

B. Much more than selling and advertising.

C. Selling.

D. Producing and selling.

4) Which of the following statements regarding marketing strategies is...